Survey finds many business owners lack basic knowledge about SEO, despite the fact that it is the most important marketing tool for several business categories. Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding […]
Monthly Archives: December 2019
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How to Use XML Sitemaps to Boost SEO Google uses your XML sitemap to learn how to show your website on internet. A poorly constructed XML sitemap will report the wrong information and hurt rankings. As the web evolves, so too does Google and SEO. This means what is considered best practice is often in […]
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How many people should be on your SEO team? The factors to consider Why you need to look at the operational needs as well as revenue impact when determining SEO team size. Jessica Bowman on December 20, 2019 at 1:03 pm This is the second installment of our series on in-house SEO in which we dig into the […]
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Organic traffic converts at 10 to 13 times that of paid traffic. That means, no matter how much you spend to attract customers to your website, the ultimate boon to your bottom line is Google. If you want your business to thrive online, you have to appear on the top search engine result pages (SERPs) on Google. That […]
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Your 15-Step SEO Guide for New Websites The best time to start thinking about SEO for your website is when you’re just starting out. You can get things started on the right foot and save yourself some trouble later. If you’re in the early stages of building or launching a website, there are a few […]
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Death comes for us all, even once-great Silicon Valley giants. Here are the apps, startups, devices, and sites that drifted off into the great beyond in 2019. Every year, we see favorite apps, buzzworthy startups, and ideas that never quite got off the ground meet their demise and quietly exit stage left. We had advance warning of […]
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To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news. From breaking headlines to in-depth […]
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Cerium’s Director of Support Services, Vicky Winslow provides a briefing that will assist you in understanding the world of Managed Services! This webinar will help you understand if they are right for your enterprise, and how to select a provider. With so many types of providers offering a range of services and management models, the […]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. … It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. What are the types of email marketing? There are two broad types of marketing emails […]
What is meant by guerrilla marketing? Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. … Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank. What is an example of guerrilla marketing? Guerrilla Marketing is a creative […]
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