The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some have voiced fears of being replaced by automation. Others are excited by the potential time and cost savings. But with all the hype around new technology, we may have overlooked […] Click here to view original […]
Monthly Archives: January 2020
Digital Marketing
Five Items to Add Into Your 2020 Solo and Small Law Firm Digital Marketing Strategy
15
Jan
Jan
KnowIt Conference for Creators & Protectors of Intellectual Property CLICK NOW 50% Off Ticket Price May 11-14 Las Vegas The new year is here, and if you’re like most solo or small law firm owners, you have big goals for this coming year. As the field of law becomes […] Click here to view original […]
15
Jan
Jan
There’s a simple way to fix all the bad content brands publish: spend time with your audience Previously we discussed Google BERT , which is the latest Google algorithm update that leverages natural language processing (NLP) and machine learning to improve searches. The big question surrounding this, however, is […] Click here to view original […]
07
Jan
Jan
When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]
07
Jan
Jan
A successful SEO plan establishes and maintains search results that matter. Enhance your brand awareness and achieve top search engine rankings with a natural blend of technical on-page optimization, targeted content creation, and social media promotion. See sustainable increases in organic traffic conversion and overall page authority, while your ad spend goes farther with AI-driven […]
07
Jan
Jan
Metrics used should be key performance indicators. If they don’t help identify if performance is improving or not, they shouldn’t be included. When creating reports we must identify what the report should show. Is it a report of overall organic performance? Are we reporting on the technical health of the website or the outcome of outreach […]
01
Jan
Jan
If you’re a software developer, then you probably—every now and then—feel overwhelmed by the super-fast pace at which our industry evolves, and that’s fine. I certainly feel that way sometimes, especially when trying to keep up with the latest trends. But it’s possible to be well-informed about what’s going on out there, and use that […]
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