It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google , rely more on the Web to find and choose local businesses. So how do you make sure that these consumers find and choose your local business? By using a mix of these four strategies for great digital marketing: search advertising, webSite, search engine optimization, and social media. Here are 30 tips to get you going. Search Advertising Tips 1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats. 2. Optimize the URL displayed in your search ad so that it’s relevant to the product or service you are promoting. 3. Include target keywords in your headlines and copy that either match or closely match the keywords you bid on in order to boost the chance that your ad appears for those terms. 4. Write strong calls to action for your search ads that directly state what you want consumers to do. For example “Contact for a Free Estimate” or “Get a 50% Coupon.” 5. When using a click-to-call extension, consider using a tracking number so that you can identify and measure which ads perform the best. 6. Don’t spend precious text ad character count on your business name. It should already be in your optimized URL. 7. […]
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