Apple hires failed smart lock startup CEO to help build home products

He tried to sell a $700 smart lock. His startup went belly-up, leaving employees and contractors in the cold. But now, he’s working for Apple — and leading a new smart home initiative to boot, according to a CNBC report.

To be fair, Sam Jadallah’s smart lock company Otto did produce exactly the kind of gadgetwe’ve come to expect from Apple: a meticulously engineered device that smacks of luxury, yet with a minimalist external design that doesn’t draw too much attention to itself. And at Apple, he won’t have to worry about finding investors to keep his ideas afloat. (In 2018, Jadallah blamed the death of Otto on a mystery buyer who pulled out at the last moment.)

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