Why Invest in LSEO?
Search Engine Optimization (SEO) is a growth marketing strategy used by businesses to increase the amount of times they appear in the organic search results for a relevant search query. SEO is entirely organic, meaning that webmasters don’t have to pay search engines to be indexed and displayed for a given search result.
By offering the most relevant webpage content for a user search query, businesses are more likely to be displayed high on the search engine results page (SERP) for a relevant search query. Users are more likely purchase and subscribe from brands who rank highly in the search results.
By investing in SEO you can:
- Increase storefront foot traffic by providing users with the info. they need to to find your business
- Increase your subscriber count
- Gather email and personal contact information for remarketing
- Increase your amount of followers over organic social media channels
- Familiarize prospective customers with your brand
- Grow the size of your business
In fact, a recent Search Engine Journal study found that SEO has the highest ROI of any other digital marketing channel available.