Center for Deliberate Innovation (GA Tech)

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828 W Peachtree St NW, Atlanta, Georgia, United States 30308

At the Center for Deliberate Innovation, we have developed an innovation process built on proven principles from Nobel-Prize winning research in behavioral economics, developmental and social psychology and combining it with a logical framework applied to innovation. Entrepreneurs and innovators currently work in an environment where they do not notice the common cognitive biases, blindspots, and errors that so often result in startup failure, corporate and educational innovation non-success. Could innovation be done with less risk?

The novelty of this approach lies in its ability to create a deliberate culture that cultivates artificial instincts through behavioral habit interventions, making it possible for entrepreneurs to rely on the process to establish safeguards while exposing mistakes and blindspots. Our belief is that this process and these principles can enable startup founders and innovation leaders in educational institutions and large enterprises to recognize and avoid roads to failure, thereby making it possible to innovate with much less risk.


Announcing the launch a change accelerator at the CDI in Fall 2019. Innovators interested in making progress on game-changing projects are invited to apply to join the first cohort. Learn More.


Starting in Spring 2019, the CDI will host undergraduate and graduate students from across campus in a Vertically Integrated Programs (VIP) team focusing on Deliberate Innovation. Learn More.


Interns have the unique opportunity to learn about the Deliberate Innovation approach by working closely with the participants in the different programs that CDI offers. Learn More.

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