digitalundivided (BIG Innovation Center)

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625 Broad St. Suite 245, Newark, New Jersey, United States 07102

The BIG incubator is a direct pathway into the innovation economy for women of color. The BIG process begins with START, an invite-only weekend of ideation, pitching, feedback and networking.

The BIG Incubator Program is a 30 week startup incubator program for up to 20 startups led by Black and Latinx women. ... The BIG Incubator includes the Confident FoundersTM program, which focuses on developing founders to stand confidently in their founder role and attract customers and investors.

Click here to read the FAQs on our 2019 Cohorts in Atlanta and Newark.

Our evidence-based incubator model is divided into three parts: Customer Development, Product Development, and Company Development.


digitalundivided (DID), a social enterprise founded in 2013, takes an innovative approach to economic empowerment by encouraging women of color (WOC) to own their economic security through entrepreneurship. Based in Atlanta and Newark, DID is the primary pipeline for WOC into innovation-focused entrepreneurship, helping founders raise over $25 million in outside funding.

Our current programming is built upon the success of DID’s FOCUS Fellow (FF) program (2012-2014), which provided support for WOC entrepreneurs. FOCUS started as a day-long workshop in 2012 and expanded to a virtual accelerator program in 2014.  In 2015, DID started the #ProjectDiane data initiative and use insights gained from the on-going project to build the BIG Incubator program and the BIG Innovation Centers in Atlanta and Newark. Currently in the fourth cohort, BIG will graduate its next group of founders in December 2019.


DID staff has direct experience working in the innovation ecosystem and within marginalized communities. DID’s founder, Kathryn Finney, is one of the most influential women in tech and is the recipient of of numerous awards for her work, including a White House Champion of Change and Echoing Green Fellowship. Our Director of Programs, Kathleen Kurre, has led two startups that have raised over $10 Million in outside venture funding, and was previously on the faculty of Georgia Tech. Our Chief Community Officer, Darlene Gillard Jones, has led numerous events and community building activities for Essence magazine and the International Downtown Association.

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