The SEO team at M16 studies how leading search engines use robots to find pages for their algorithmic search results. Here’s what you need to know.

Why SEO Fails?

SEO is a key digital tactic to help drive growth but no one should begin an SEO campaign without a digital marketing strategy. Strategy is important because it allows SEO to be effective with a plan to measure success. Ultimately, you want your site to be seen by more relevant people without a pay per click (PPC) fee.

SEO fails miserably when there is a disconnect between the goal of the marketing team and the content on the site.

M16 has a long history of SEO success and a proven SEO process that works. We plan, implement, execute, analyze, report and measure traffic, leads, conversions and keyword rankings. However, don’t get hung up with #1 rankings.

#1 Rankings May Not Matter

Ranking #1 for a keyword that doesn’t help your business grow is useless. The best SEO companies know that SEO is much more than just driving traffic. SEO is evolving.

M16’s local SEO Atlanta team understands the importance of local listings, product listings, buyer intent, answer boxees and knowledge graphs.

Making the right technical and on-page enhancements to your website will help you creep closer to the coveted positions on the first page. Similarly, the right off-page SEO with quality backlinks can skyrocket your rankings.

SEO Success Is Not a Sprint

SEO is absolutely necessary but it is NOT an overnight solution. If you are a local business in Atlanta, a successful local SEO Atlanta strategy requires more local link tactics and geo-relevant brand mentions. Organic SEO is similar to local SEO but requires optimization for Google RankBrain.

It’s important to know that implementing an SEO program will take time and patience, but it will ultimately pay off significantly.