Category Archives: Digital Marketing

Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: what is digital marketing? This digital marketing guide will show you what’s what. First popularized as a term in the early 2000’s, digital marketing has actually […]

The perfect resource for beginner-to-advanced digital marketers looking to learn new skills or hone existing ones. The Ultimate Guide to Digital Marketing is full of insights and strategy for business owners, marketing professionals, students, and anyone else looking to hone their current skills and get up to speed on the latest in digital marketing. Read […]

“Online marketing” and “digital marketing” are both terms that are often confused and misused. I work in the industry, yet have found myself wondering should I write “online” or “digital?” Knowing the difference can help you shape your overall marketing strategy. It can also help you analyze your current strategy by categorizing in which type […]

It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google , rely more on the Web to find and choose local businesses. So how […]

Voice search demands the inclusion of conversational keywords and queries into the current SEO Practices. FREMONT, CA: According to a report, 4 percent of U.S. businesses have voice search capability. On the other hand, 40 percent of the people depend on voice search every day. Thus, there is a […] Click here to view original […]

NEW YORK, Jan. 15, 2020 /PRNewswire-PRWeb/ — Research shows that 67% of all clicks go to the top five search results, while organic SEO performs about 5.66 times better than paid search ads. DesignRush , a B2B marketplace connecting brands with agencies, identified the top SEO agencies in New […] Click here to view original […]

Imagine for a quick minute that you’re in charge of running a website. Now, you’re faced with the dilemma as to how you can rise above the competition in a fast-paced, highly technical world. To stay afloat, the minimum standard dictates compliance with Search Engine Optimization strategies. Once you […] Click here to view original […]

Since the invention of “digital personal assistants” like Siri, Alexa and Google, voice search has been on the rise. Early adopters found that these tools were somewhat helpful, but knew they had a long way to go before they would implant themselves into our everyday lives. Today, these digital […] Click here to view original […]

Regardless of the size of the business that you are running, it is crucial that you optimize fully in order to rank successfully on Google. However, this can take a vast amount of research and time to get right and could be costly if it is not completed properly. […] Click here to view original […]

There’s a simple way to fix all the bad content brands publish: spend time with your audience Previously we discussed Google BERT , which is the latest Google algorithm update that leverages natural language processing (NLP) and machine learning to improve searches. The big question surrounding this, however, is […] Click here to view original […]