When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]
Category Archives: Digital Strategy
23
Dec
Dec
Survey finds many business owners lack basic knowledge about SEO, despite the fact that it is the most important marketing tool for several business categories. Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding […]
23
Dec
Dec
How to Use XML Sitemaps to Boost SEO Google uses your XML sitemap to learn how to show your website on internet. A poorly constructed XML sitemap will report the wrong information and hurt rankings. As the web evolves, so too does Google and SEO. This means what is considered best practice is often in […]
23
Dec
Dec
How many people should be on your SEO team? The factors to consider Why you need to look at the operational needs as well as revenue impact when determining SEO team size. Jessica Bowman on December 20, 2019 at 1:03 pm This is the second installment of our series on in-house SEO in which we dig into the […]
23
Dec
Dec
Organic traffic converts at 10 to 13 times that of paid traffic. That means, no matter how much you spend to attract customers to your website, the ultimate boon to your bottom line is Google. If you want your business to thrive online, you have to appear on the top search engine result pages (SERPs) on Google. That […]
13
Dec
Dec
To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news. From breaking headlines to in-depth […]
What is meant by digital marketing? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. What are the types of digital marketing? Here are the main types of digital marketing you should consider for your business. Content Marketing. … Search Engine Optimization (SEO) … […]
03
Apr
Apr
Web Marketing Tools This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending. Total digital ad spending in the US will grow 19% […]
Digital Strategy, Virtual Reality
VR Game Sees Huge Increase In Sales As Players Confuse It For Apex Legends
17
Feb
Feb
Apex Construct is a VR game that was released on Steam back in March 2018. Last week it sold more copies in China than it sold in all of 2018. Why the sudden increase? It seems a lot of folks are confusing Apex Construct for the popular battle royale shooter Apex Legends. https://kotaku.com/vr-game-sees-huge-increase-in-sales-as-players-confuse-1832688662