When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and marketers became more and more […]
Category Archives: Marketing
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Survey finds many business owners lack basic knowledge about SEO, despite the fact that it is the most important marketing tool for several business categories. Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding […]
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Organic traffic converts at 10 to 13 times that of paid traffic. That means, no matter how much you spend to attract customers to your website, the ultimate boon to your bottom line is Google. If you want your business to thrive online, you have to appear on the top search engine result pages (SERPs) on Google. That […]
Email marketing is the act of sending a commercial message, typically to a group of people, using email. … It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. What are the types of email marketing? There are two broad types of marketing emails […]
What is meant by guerrilla marketing? Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. … Guerrilla marketing is often ideal for small businesses that need to reach a large audience without breaking the bank. What is an example of guerrilla marketing? Guerrilla Marketing is a creative […]
What is meant by digital marketing? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. What are the types of digital marketing? Here are the main types of digital marketing you should consider for your business. Content Marketing. … Search Engine Optimization (SEO) … […]
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22% of marketing organizations are planning to increase their spending in 2020, according to a … [+] GETTY 83% of B2B marketers are going to focus more and invest in data analytics in 2020 according to a recent survey by Dun & Bradstreet. Spending on AI-based marketing technology (martech) solutions is projected to reach $52.2B by 2021, […]