A successful SEO plan establishes and maintains search results that matter. Enhance your brand awareness and achieve top search engine rankings with a natural blend of technical on-page optimization, targeted content creation, and social media promotion. See sustainable increases in organic traffic conversion and overall page authority, while your ad spend goes farther with AI-driven […]
Category Archives: SEO
07
Jan
Jan
Metrics used should be key performance indicators. If they don’t help identify if performance is improving or not, they shouldn’t be included. When creating reports we must identify what the report should show. Is it a report of overall organic performance? Are we reporting on the technical health of the website or the outcome of outreach […]
23
Dec
Dec
Survey finds many business owners lack basic knowledge about SEO, despite the fact that it is the most important marketing tool for several business categories. Google launched in 1998, more than 20 years ago. Yet the importance and value of search optimization is still not fully understood by many business owners. That’s an eye-opening finding […]
23
Dec
Dec
How to Use XML Sitemaps to Boost SEO Google uses your XML sitemap to learn how to show your website on internet. A poorly constructed XML sitemap will report the wrong information and hurt rankings. As the web evolves, so too does Google and SEO. This means what is considered best practice is often in […]
23
Dec
Dec
How many people should be on your SEO team? The factors to consider Why you need to look at the operational needs as well as revenue impact when determining SEO team size. Jessica Bowman on December 20, 2019 at 1:03 pm This is the second installment of our series on in-house SEO in which we dig into the […]
23
Dec
Dec
Organic traffic converts at 10 to 13 times that of paid traffic. That means, no matter how much you spend to attract customers to your website, the ultimate boon to your bottom line is Google. If you want your business to thrive online, you have to appear on the top search engine result pages (SERPs) on Google. That […]
21
Dec
Dec
Your 15-Step SEO Guide for New Websites The best time to start thinking about SEO for your website is when you’re just starting out. You can get things started on the right foot and save yourself some trouble later. If you’re in the early stages of building or launching a website, there are a few […]