Email marketing is the act of sending a commercial message, typically to a group of people, using email. … It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
What are the types of email marketing?
There are two broad types of marketing emails that you’re going to send out: engagement emails and transactional.
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These are the types of engagement emails you can use:
Welcome Emails. …
Tutorials and Tips Emails. …
Customer Stories. …
Brand Stories. …
Re-engagement Emails.
