Web Marketing Tools
This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.
Total digital ad spending in the US will grow 19% to $129.34 billion this year—54.2% of estimated total US ad spending. And mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion this year.
If you are in the business of marketing and branding, its more important than ever that you avail yourself to web marketing tools that help you beat your competitors.
Here is a list of some popular web marketing tools used by the worlds most recognized brands.
Find out What’s Trending
These tools help you identify what trending online. That is, what people are searching for and talking about on social media and the internet in general.
Ubersuggest, Ahrefs, WordStream and Google Trends
What Content, Images and Ads are Performing?
Have you ever wanted to mimic or mirror your competitors best ads? These web marketing tools help you find out what’s performing and who are the most influential internet personalities.
Ahrefs, Meltwater, Mention and BuzzSumo
Social Media Scheduling Tools
These scheduling tools enable you and your team to create, collaborate, schedule, and publish content to your social media accounts.
Hootsuite, Falcon.io, Sprout Social and Buffer Publish
Easy Graphic Design Tools
These graphic design tools use a drag-and-drop format and provides access to over a million photographs, graphics, and fonts.
Crello, Buffer Stories Creator, Bannersnack and Canva
Free Images and Photos for Your Projects
Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.
Pexels, Storyblocks, Videvo and Unsplash
Create and Share Videos Online
Drag and drop your photos, videos & music to create & share videos online.
PowToon, Adobe Spark, Crello and Animoto
News Aggregators
Compile news feeds from a variety of online sources for the user to customize and share with others.
Flipboard, Quora, Pocket and Feedly
Social Media Management
Social media engagement made easy. These web marketing tools make it simple for marketing and support teams to respond to social conversations.
Hootsuite, Mention, Sprout Social and Buffer Reply
Social Media Channel Proprietary Analytics
Keep your social media campaigns in line with forecast by utilizing native analytics built into Facebook, Instagram and Twitter.
Task Organizers
Keep your social media and publishing calendar by using these top ranked task organizers.
Wunderlist, Trello, Any.Do and Todoist
If we missed anything please feel free to share your top pics in the comment section below.
